An Agency of Record (AOR) is a marketing or advertising agency formally appointed by a client to manage and oversee all or the majority of its advertising and marketing activities over a defined period. This relationship is typically long-term and strategic, with the agency acting as the central point of coordination for campaigns, media buying, brand messaging, and creative development.
The AOR may handle all communications or collaborate with specialist agencies, maintaining brand consistency and strategic alignment across channels. Appointing an AOR can streamline processes, improve efficiency, and foster deeper understanding between client and agency, often leading to more coherent and effective marketing.