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Give your videos the reach to succeed

Planning your video strategy is vital for your marketing communications success. There are normally three main goals for any video strategy:

  • Improved conversion rate and increased traffic.
  • Increase brand awareness.
  • Increase linking and social sharing.

We work closely with you to maximise your goals when using video marketing, using our five stage process for creating an online video marketing strategy:

  1. Research
    Preparing to plan is key to drive the success of the video from the beginning – keyword researchcustomer life cycle, appropriate video stylespublishing and promotional platforms.
  2. Create
    Create engaging videos with a clear core message that entertainsinforms and resonates with your audience.
  3. Optimise
    Ensure that your video ranks highly on search engines, using the keywordstitles and meta-descriptionsidentified in the research (and ongoing research).
  4. Discoverability
    Publish your video on the social mediablogs and video sites relevant to your audience, to generate traffic to your website.
  5. Analyse
    Understand your online marketing video metrics so that you make smarter decisions and increase ROI.

Businesses that take the time to develop each of these areas thoroughly ensure that they produce impactful online videos. Contact Jack Marketing Solutions™ so that we can help you maximise your video strategy – call now on +44(0)203 397 3557.

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