Video Strategy Development

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Give your videos the reach to succeed

Planning your video strategy is vital for your marketing communications success. There are normally three main goals for any video strategy:

  • Improved conversion rate and increased traffic.
  • Increase brand awareness.
  • Increase linking and social sharing.

We work closely with you to maximise your goals when using video marketing, using our five stage process for creating an online video marketing strategy:

  1. Research
    Preparing to plan is key to drive the success of the video from the beginning – keyword research, customer life cycle, appropriate video styles, publishing and promotional platforms.
  2. Create
    Create engaging videos with a clear core message that entertains, informs and resonates with your audience.
  3. Optimise
    Ensure that your video ranks highly on search engines, using the keywords, titles and meta-descriptionsidentified in the research (and ongoing research).
  4. Discoverability
    Publish your video on the social media, blogs and video sites relevant to your audience, to generate traffic to your website.
  5. Analyse
    Understand your online marketing video metrics so that you make smarter decisions and increase ROI.

Businesses that take the time to develop each of these areas thoroughly ensure that they produce impactful online videos. Contact Jack Marketing Solutions™ so that we can help you maximise your video strategy – call now on +44(0)203 397 3557.

Glossary: A/B Testing, Acquisition, Ad Animation Length, Ad Frame Rate, Added Value, Advertising, Advertising Medium, AIDA, AIUAPR, Analytics, Audience, Awareness, B2B, B2C, Blended SERP, Brand, Branding, Broadcast, Call to Action, Campaign, Click Through, Customer Loyalty, Customer Retention, Digital Footprint, Dual Screen, Dwell Time, E-commerce, E-marketing, Engagement, Film Strip Ad, Generation X, Generation Y, Generation Z, Infomercial, Interactive Marketing, Interactive Media, Lead Generation, Linear Video Ad, Link, Marketing, Marketing Communications, Mashup, Media, Metrics, Mobile Marketing, Multi-variant Testing, Native Video Ad, Non-Linear Video Ad, Online Marketing, Organic SEO, OTS, PPV, Rich Media Ad, ROI, ROMI, SEM, SEO, SERP, Second Screen, Social Media, Social TV, Social Video Ad, Storyboard, STR, Testimonial, Tik Tok, Trust, Video Ad, Video E-mail, Video Engagement, Video Fingerprint, Video Marketing, VoD, Video Seeding, Vine, Vlog, VTA, VTC, Viewable Impression, Viral Video Ad, Voken, Vox Pops, YouTube, YouTube Algorithm, YouTube Channel, YouTube Subscriber

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