Search for:

Search Engine Marketing (SEM), also referred to as Internet Marketing, is emerging as a powerful online customer acquisition channel. A lot of companies are now taking Search Engine Marketing very seriously because, if undertaken well, it has a fantastic return on investment (ROI), and has great potential for:

  • Lead generation.
  • Increased sales.
  • Greater brand awareness.
  • Better corporatebrand and product visibility.

SEM is all about using the Internet search engines and directories to deliver targeted traffic to websites. By targeted traffic, we are really talking about driving prospective customers to your website.

Search Engine Marketing is actually a blend of two core techniques. The first is Search Engine Optimisation(SEO) also Natural or Organic Search.

The other technique is Paid Search – commonly and incorrectly known as SEM, or as Pay-per-Click (PPC).

Unlike SEO, Paid Search is a quick and effective way of getting your website visible in the search engines and directories. It has picked up momentum in the recent years and is showing signs of incredible growth in the “marketing spend” of many companies. It is also a means of undertaking market research for modest budgets – testing certain keyword markets.

Contact us today and find out how our Search Engine Marketing experts can help you grow your business!

Glossary: Affiliate Marketing, Algorithm, Bid Listing, Black Hat SEO, Cost per Thousand, Cost per Click, Cost per Acquisition, Conversion Rate, Google Adwords, Google AdSense, Grey Hat SEO, Landing Page, Keyphrase, Keyword Research, Keywords, Long-tail Keywords, Meta Description, Meta Tag, Microsoft SEM, PageRank, Page Title, Pay per Click, Popularity of Search Results, Programmatic Buying, Real-time Advertising, Real-Time Bidding, Search Engine, Search Engine Marketing, Search Engine Optimisation, SEO Consultant, SEO Content Writer, SEO Copywriting, Spiders, White Hat SEO, Yahoo Pay per Click

Translate »