E-commerce implementation for maximum impact

Your e-commerce website has just seconds to engage each visitor. This means the presentation of products and services must convey an appropriate message. This should all prepared in your e-commerce strategy, and now implemented.

The JMS e-commerce implementation process

The e-commerce implementation process is designed to ensuring the successful and effective installation, configuration and use of your platform. We ensure that your expectations are met and that the implementation follows your agreed strategy. The e-commerce implementation process involves the following steps:

Initiation
We work closely with you to ensure that the project will be built to minimise disruption, and to the specifications outlined in your e-commerce strategy. We will also agree all the resources and milestones needed for the project.

Design
Whilst the design of your website may have been set by others, we will ensure that the design works with the e-commerce platform. The performance, not only of the platform, but also the site itself is key to success.

Customisation
Very few e-commerce platforms can be implemented without customisation, but customisation needs to be carefully planned and implemented.

Implementation
We have the skills to implement your e-commerce platform, including load testing, to ensure the success of your project.

Training
It is not in anyone’s interest to leave you with a platform that you are unable to use and maintain, so we work with you to provide your key staff with the necessary training and materials to use it.

Test
We test the e-commerce implementation thoroughly to ensure that few issues arise when it is launched.

Launch
We can help you populate your inventory, including the optimisation, to maximise the impact of your launch. We can also work with your marketers to publicise the launch and drive initial traffic to the shop. We normally do a soft launch with minimal traffic to road test the platform, so that you are also comfortable with it.

Analytics
It is one thing to know that you are selling your products and services online, but it is vital to understand which products/services are selling well, and which need more ‘help’. We can set up your analytics and teach you to understand it.

Support & maintenance
You can use our services to maintain and support your e-commerce platform, at a number of levels – tier 1, tier 2 or tier 3.

To find out how we can maximise your e-commerce implementation, contact Jack Marketing Solutions™ today on +44(0)203 397 3557.

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