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Benefits of E-mail Marketing Solutions

Regardless of how good your product or service is, in reality most visitors to your website won’t convert into sales on their first visit.

In fact, research indicates that it takes the average shopper up to nine visits before they’ll make a buying decision. In other words, every effective sales process requires an element of repetition to drive the sales conversion.

Think about the times when you’ve picked up a new product at the supermarket after seeing it advertised on TV a dozen times. Or a time where you’ve visited a new local restaurant after driving past it every day on your way to work.

That’s repetition in action, but unlike a ‘bricks-and-mortar‘ retail store, there is no ‘drive-by’ traffic on the Internet. In many cases when someone clicks on the little ‘exit’ button in the top right hand corner of the screen… they’re gone forever.

Additionally, there are numerous ways someone can get distracted while visiting your website. For example, if you run a website selling baby pushchairs.

A mother is surfing through your website and finds a product she likes – but before she gets a chance to add the item to her shopping basket …

  • The phone rings.
  • The baby starts crying.
  • She accidentally exits the web browser.
  • She receives an e-mail or text message that requires attention.
  • A post- or delivery man rings the door bell.

Regardless of the reason – if she leaves the website there’s a 90% chance you’ve lost the sale… unless you’ve managed to capture her e-mail address.

  • Your monthly newsletter.
  • Your free report on ‘How to Choose the Perfect Pushchair’.
  • Information about new models.

The bottom line is, capturing an e-mail address gives you a ‘Plan B’ and allows you to follow-up with someone after they’ve left your website. That is a sales conversion.

For marketers who wish to do their own e-mail campaigns, here are the top 15 tips on e-mail marketing, please click here.

Jack Marketing Solutions™ can undertake this work for you, and help you define your requirements and develop a brief. Contact us now to find out how we can help you release your sales conversion potential.

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