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Benefits of e-mail marketing solutions

Getting new customers is hard work – it can also be really expensive.

In fact, it can be anything between two and 20 times more expensive to acquire a new customer than to sell to an existing one. To acquire new customers, you have to factor in the cost of advertising, educating and selling to them.

Therefore, a big chunk of the initial sale is simply recouping the costs you’ve paid to get the customer in the first place.

And while new sales are great, we can’t emphasise strongly enough the value of repeat sales. Too often, businesses focus only on the initial sale and forget about the lifetime value of a customer.

Keeping in touch with customers on a regular basis via e-mail allows you to generate repeat sales which can be up to four times more profitable than the initial purchase.

good e-mail marketing campaign will increase the frequency of repeat purchases from your existing customers.

For marketers who wish to do their own e-mail campaigns, here are the top 15 tips on e-mail marketing, please click here.

Jack Marketing Solutions™ can undertake this work for you, and help you define your requirements and develop a brief. Contact us now to find out how we can help you release your repeat sales potential.

Glossary: A/B Testing, Advertising, Bounce E-mail, Business to Business, Business to Consumer, Call to Action, Campaign, Conversion Rate, Customer Database, Direct Marketing, E-mail, E-mail Marketing, Engagement, HTML E-mail, Internet Advertising, Marketing, Marketing Communications, Opt-in E-mail, Video E-mail

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