Benefits of E-mail Marketing Solutions
“Do you want fries with that?” – McDonalds makes billions of Pounds, Dollars and Euros every year from this classic but basic up-sell.
When appropriate, e-mail provides a great opportunity for you to up-sell and cross-sell your products and services. For example, if you run a website that sells tennis equipment, someone purchasing a new tennis racket might also be interested in tennis balls and other accessories.
By using simple e-mail marketing software, it’s easy to create a series of e-mail messages (called ‘Auto–Responders’) that will automatically follow-up with offers on tennis balls, tennis shoes, tennis clothes, etc.
If you’re selling a service, like dry cleaning, once a customer has made an initial purchase you can use e–mail to follow up with related services, like ironing business shirts and stain removal.
This basic technique by itself can easily add up to an extra 30% to your average order value and is used by almost all major companies online. Amazon.com uses up-selling and cross-selling extensively on their website. If you buy a book about ‘marketing’, for example, they’ll follow up with “Other people who bought this book also bought…” Dell Computers offers printers and other accessories as up-sells to people purchasing computer systems.
For marketers who wish to do their own e-mail campaigns, here are the top 15 tips on e-mail marketing, please click here.
Jack Marketing Solutions™ can undertake this work for you, and help you define your requirements and develop a brief. Contact us now to find out how we can help you release your up-sell and cross-sell potential.
Glossary: Advertising, Business to Business, Business to Consumer, Campaign, E-mail Marketing, Internet Advertising, Marketing, Marketing Communications