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Everyone is now familiar with email as a useful communications tool and also the darker side – namely that of spam. Jack Marketing Solutions™ boasts some of the top email marketers in our ranks, so why not see how we can help you?

Email marketing has experienced enormous growth over the past few years because technology innovations have allowed marketers around the world to conduct campaigns. Email marketing is a cheap and effective communications channel, readily accepted by the marketplace, and exploited by good marketers (and badly by poor ones!).

Email marketing is still thought of as a consumer advertising activity, but it is increasingly being used for business-to-business communications, and it offers the same great benefits.

Benefits that Will Make You Groan with Delight

  1. Opening Rates that’ll Make You Chuckle: With email marketing, your message is delivered directly to your audience’s inbox, bypassing the social media noise and spam filters. This direct connection means higher open rates, which is like watching your sales figures skyrocket.
  2. Click-Through Rates that’ll Make You Roar with Amusement: Once your email has captured attention, it’s time to hook your audience with compelling content. Intriguing subject lines, captivating visuals, and clear calls-to-action can turn curious clicks into paying customers.
  3. ROI that’ll Make You Guffaw: Email marketing is a cost-effective marketing powerhouse. Unlike traditional advertising, you’re not paying per click or impression – you’re building relationships and generating leads for a fraction of the price.

The Best Times to Send Your Content: A Symphony of Timing

  1. Early in the Week, When the Mundane Blues Abound: Monday morning blues are real, and your email can be the ray of sunshine that brightens their day. Early in the week is when people are most receptive to new information, so strike while the iron is hot (or the coffee is brewing).
  2. Midweek, When Productivity Peaks: By midweek, people are settling into their routines and ready to engage with something fresh. Send your email then to catch them in their most productive zone.
  3. Friday afternoon, When the Week Feels Like an Eternity: Friday afternoons can be a drag, but your email can be the cherry on top of the workweek sundae. Send it out as everyone’s about to clock off, leaving them with something to look forward to over the weekend.

Measuring Success: A Dance of Numbers

  1. Open Rates: This tells you how many people actually opened your email. If it’s low, revisit your subject line and content to make sure it’s attention-grabbing.
  2. Click-Through Rates: This shows how many people clicked on the links in your email. If it’s low, check if your calls-to-action are clear and enticing enough.
  3. Conversion Rates: This is the ultimate measure of success – how many people took the action you wanted them to take, such as making a purchase or subscribing to your newsletter. If it’s low, analyse your landing pages and follow-up emails to ensure a seamless user experience.

By understanding its benefits, timing your content wisely, and measuring your success accurately, you can harness the power of email marketing to grow your business and make your customers smile – we have injected a little humour, but it is a serious matter. For marketers who wish to do their own email campaigns, here are the top 15 tips on email marketing, please click here.

Jack Marketing Solutions™ can undertake this work for you, and help you define your requirements and develop a brief. Contact us now to find out how we can help you release your email marketing potential.

Glossary: A/B Testing, Advertising, Autoresponders, Awareness, Bounce E-mail, Business to Business, Business to Consumer, Call to Action, Call Out, Campaign, Click Through Rate, Copy Testing, Customer Acquisition, Customer Relationship Marketing, Customer Retention, Database Marketing, Digital Marketing, Direct Mail, Direct Marekteing, E-commerce, E-mail, E-mail Marketing, e-Marketing, Engagement, HTML E-mail, Interactive Marketing, Internet Advertising, Lead Generation, List Broker, List Rental, Marketing, Marketing Communications, Multimedia, Opt-in E-mail, Personalisation, Push Promotion, Video E-mail, Viral Marketing

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