Digital Advertising Solutions

Break Through the Noise with Targeted Digital Advertising

In such a fast-moving, fragmented digital environment as we face today, cutting through the noise is more challenging than ever. Marketers face increasing pressure to deliver results in the face of constant technological evolution, shifting consumer behaviours and tighter budgets.

At Jack Marketing Solutions™ (JMS™), we help businesses navigate these challenges by delivering tailored digital advertising strategies. By enhancing campaign performance through data-led ad analytics, audience insight, and streamlined operations, we create value that is measurable and lasting. Whether your goal is increased brand visibility, lead generation, higher conversion rates or more efficient media spend, our solutions are designed to align closely with your commercial objectives.

What We do

We offer a full-service digital advertising framework that supports clients from initial evaluation through to post-campaign optimisation. Our process includes:

• Business evaluation – identifying your current position, diagnosing gaps, and defining clear goals.
• Strategic development – including web strategy consulting, digital roadmap creation, metrics planning, and business case modelling.
• Planning and implementation – platform selection, tender management, campaign roll-out, and analytics integration.
• Performance analysis – detailed data analysis, campaign reporting, and interpretation for future decisions.
• Governance – aligning campaign execution with brand and compliance standards.
• Training – equipping your teams with the skills and tools required to manage digital campaigns in-house, if desired.

How We Do It

Our methodology is both strategic and practical. We tailor each solution to meet the demands of your organisation and industry:

• Operational alignment – integrating digital advertising within your existing marketing and sales strategies, with clear KPIs.
• Change management – defining internal roles, improving cross-department communication, and embedding best practices across teams.
• Technology management – evaluating and recommending ad tech platforms, managing integrations, and ensuring compatibility with your infrastructure.
• Project management – overseeing all elements of your campaign lifecycle, from initial planning to final reporting.

Digital Advertising That Works for You

Every business is different – and so are the advertising solutions we provide. From geo-targeted campaigns to highly segmented customer outreach, we design custom digital advertising strategies that meet your precise needs.

Our solutions include:

• Creative development – ensuring your digital ads are aligned with offline campaigns where appropriate.
• Display advertising – full lifecycle support from design to performance tracking.
• Affiliate marketing – developing and managing partnerships that drive revenue and brand exposure.
• Video and multimedia advertising – from storyboard to placement, including post-campaign evaluation.
• Retargeting and behavioural targeting – increasing campaign relevance and personalisation.
• Lead generation and conversion – building stronger pipelines with measurable results.
• Customer engagement – campaigns that drive interaction and brand advocacy.

Formats include banners, skyscrapers, homepage takeovers, expandable units, and digital out-of-home placements – all chosen based on what will work best for your brand and audience.

Setting Clear Objectives

To build an effective campaign, we start by defining exactly what you want to achieve. Whether your goal is awareness, engagement, or a direct response, we help categorise and refine your objectives. Key performance indicators include:

• Impressions and reach.
• Brand exposure duration (BXD).
• Engagement and interaction rates.
• Clicks and click-through rate (CTR).
• View-through and click-through conversions.
• Revenue performance, cross-sells, and upsells.
• Customer lifetime value (CLV).

Digital advertising campaign objectives

To make your campaign as effective as possible, JMS™ needs to understand exactly what you need the campaign to achieve – and we can then tailor a package for you. 

However, we can categorise your desired results of a campaign along a scale from general branding to highly targeted direct response. 

Important metrics for a digital advertising campaign include: 

• Ad impressions.
• Reach.
• Brand exposure duration – BXD.
• Interactivity and engagement.
• Clicks.
• Click-through rates.
• View conversions.
• Click conversions.
• Revenue.
• Cross sales.
• Up sales.
• Lifetime value.

The JMS digital advertising process

Media Planning

We research your business, audience, and market to build a smart, targeted media plan. Working with trusted media partners, we ensure you reach your customers where they spend their time, both online and offline. We also collaborate with your creative teams to ensure that campaign visuals and messaging support the broader strategy.

Media Buying

Our experienced media buying partners negotiate optimal placements and pricing. Their strong relationships with media owners ensure you receive the best available value while remaining aligned with your campaign objectives.

Case Study

Targeted Digital Advertising for a Small Software Business

When a niche software start-up approached us to help boost awareness and lead generation, I led the digital advertising campaign as part of our tailored solution at Jack Marketing Solutions™.

The client had a great product – a cloud-based project management tool for SMEs – but limited visibility and an even tighter budget. I began by conducting a full business and audience evaluation, using data from existing customer behaviour to build detailed personas. This insight guided our ad targeting and creative messaging.

We developed a focused media plan across LinkedIn, Google Display Network and niche tech forums. Ad formats included responsive display banners and short-form explainer videos. Every element was aligned with our strategic goals: to increase qualified traffic and drive demo sign-ups.

Over six weeks, we optimised in real time, adjusting placements, testing creatives, and refining keywords. We tracked performance daily and produced weekly reports that highlighted key metrics such as CTR, conversion rates, and view-through attribution.

The result? A 170% increase in demo requests, a 40% improvement in cost-per-lead, and meaningful engagement from a highly relevant audience. The client has since expanded the campaign and is now exploring international targeting with our assistance.

This project highlighted the value of smart targeting, agile execution, and constant refinement – and reinforced how, even in a noisy market, the right digital advertising strategy can cut through and deliver.

Why Choose Jack Marketing Solutions™

With JMS™, you gain:

• Full control over where your ads appear.
• Data-driven insight to choose the right platforms.
• End-to-end integration with your existing systems.
• Access to experts who help maximise return on investment.
• Customisable formats, tools, and metrics tailored to your brand.

We offer global-ready solutions with local insight. From campaign planning to ad delivery, everything we do is designed to give you confidence, clarity and control over your digital advertising.

Let’s talk. Contact Jack Marketing Solutions™ to discover how smart, effective digital advertising can help you reach the right audience – at the right time – with the right message.

Glossary: 1-2-1 Marketing, Acquisition, Ad Analytics, Ad Clicks, Ad Engagement, Ad Impression, Ad Inventory, Ad Operations, Ad Page Exposure (APX), Advertising Server, Ad Value, Added Value, Advertising, Advertising Medium, Advertising Objectives, Advertising Value Equivalent (AVE), Affiliate, Affiliate Marketing, Affiliate Network, AIDA Marketing Communications Model, AIUAPR Communications Model, Ambient Media, Google Analytics, Audience, Awareness, Business to Business (B2B), Business to Consumer (B2C), Banner Advert, Behavioural Advertising, Bid, Blind Ad Network, Brand, Brief, Buying Service, Brand Exposure Duration (BXD), Call Out, Call to Action (CTA), Campaign, Card Rate, Customer Lifetime Value (CLV), Conversion, Cross-selling, Click Through Rate/Ratio (CTR), Direct Marketing, Direct Response Campaign, Digital Out of Home (DOOH), E-commerce, E-mail Marketing, Engagement, Expanding Ad, Floating Ad, Geo-Targeting, Guerrilla Marketing, Hits, Homepage Takeover (HPTO), IAB Ad Units, Impression, Integrated Marketing Communications, Internet Advertising, Interstitials, Key Performance Indicator (KPI), Lead Generation, Lifetime Value, Marketing Communications, Mashup, Media, Media Plan, Media Spend, Metrics, Mobile Marketing, Native Ad Formats, Over the Page (OTP), Pop-up Ad, PPC Ad, Programmatic Buying, Promotion, Reach, Request for Information (RFI), Request for Proposal (RFP), Request for Quotation (RFQ), Request for Tender (RFT), Return on Advertising Spend (ROAS), Return on Investment (ROI), Return on Marketing Investment (ROMI), Real Time Advertising (RTA), Real Time Bidding (RTB), Retargeting, Search Engine Marketing (SEM), Search Retargeting, Sequential Advertising, Skyscraper Ad, Social Advertising, Social Media, Social TV, Superstitials, Up-selling, Video Ad, Video Marketing, Voken®