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Turning big data into big profits

We specialise in databases – their creationimplementationmanagementsupport and, most importantly, the on-going use to help you understand your customers and marketplace.

Your customer data is one of the most important assets you have, but it like any investment, it needs on-going maintenance. We help you transform your raw data into competitive advantage.

We help you consolidate data from disparate sources – internal and external – to deliver integrated, intelligent infrastructures. The resulting information is used to drive effective marketing across multiple channels.

Database marketing services

  • Data optimisation
    Our services help audit, correct and refine, and where necessary, where to augment your data to develop the most robust foundation for marketing activity.
  • Data acquisition and integration
    We identify external data sources to integrate into your databases for maximum marketing effectiveness.
  • Create a single customer view
    A problem with customer data is that there can be many duplicates. Consolidating data from your databases into an integrated unified entity for your marketing communications.
  • Integrate systems
    We can help you consolidate your systems to create an integrated data infrastructure that can support your marketing.
  • Reporting & analytics
    We work with the industry experts to design, build and integrate effective dashboards and other reporting systems to optimise and manage.

Contact Jack Marketing Solutions™ today to find out how we can help you get the most out of your database marketing.

Glossary: 121 Marketing, A/B Testing, Analytics, Card Deck, Customer Database, Customer Lifetime Value, Customer Relationship Marketing, Customer Retention, Data Capture, Data Fusion, Data Mining, Data Protection Act, Database Cleansing, Database Marketing, De-Duplication, Digital Marketing, Direct Marketing, E-Privacy Directive, Interactive Marketing, List, List Broker, List Rental, Multivariant Testing, Opt-in, Opt-out, Partnership Relationship Management, Personalisation, Relationship Marketing, Return on Investment, Sample, Segmentation

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