Under the Hood: Ensuring Functionality with a “Web Technology” Check-up
A visually appealing website is essential, but its underlying functionality is equally critical. The Web Technology that powers your website directly impacts its performance, usability, and accessibility. A website plagued by technical issues can frustrate visitors, damage your brand’s reputation, and ultimately, hinder your online success. At Jack Marketing Solutions™ (JMS™), we understand the importance of robust Web Technology, which is why it’s a key focus of our comprehensive Website Check-up.
Our cost-effective Website Check-up, which involves an expert evaluation for a fixed fee, meticulously examines eight critical areas of your website, with a dedicated section focusing on the effectiveness of your Web Technology. We recognise that a website’s technical foundation is essential for delivering a seamless and engaging user experience.
Why Web Technology Matters
- Functionality:
Ensures that your website operates smoothly and reliably across various devices and browsers. - Usability:
Impacts how easily visitors can navigate and interact with your website. - Accessibility:
Determines whether your website is accessible to all users, including those with disabilities. - Performance:
Affects website loading speed and overall responsiveness. - SEO:
Influences search engine rankings, as search engines prioritise websites with clean code and optimal performance.
Our Web Technology Evaluation Process
During our Web Technology check-up, our experts meticulously evaluate your website based on the following criteria:
- Website Functionality:
We assess whether your website functions properly, identifying any technical glitches or errors. - HTML Coding:
We evaluate the correctness of your website’s HTML coding, ensuring that it is clean, valid, and compliant with web standards. - Page Element Placement:
We assess whether all graphics, animations, text, and other page elements appear in their proper places, ensuring a consistent and visually appealing layout. - Link Functionality:
We verify that all web links and email links function properly, preventing broken links and frustrating user experiences. - Software and Plug-in Accessibility:
We assess whether your website is easily accessed without special software or plug-ins, or whether useful help resources or alternatives are provided. - Loading Speed:
We evaluate the loading speed of your entry page and secondary pages, ensuring that they load quickly and efficiently. - Scrolling Requirements:
We assess whether important items on the entry page can be viewed without extensive scrolling, ensuring that key information is readily accessible. - User-Friendliness and Navigation:
We evaluate the overall user-friendliness and ease of navigation of your website. - Content Element Labeling:
We assess whether content elements are well labelled, ensuring clarity and ease of understanding. - Website Accessibility:
We evaluate the accessibility of your website to all users, including those with disabilities, ensuring compliance with accessibility guidelines.
The Benefits of Our Web Technology Check-up
- Identify Technical Issues:
Our check-up will pinpoint technical issues that may be hindering your website’s performance and user experience. - Ensure Cross-Browser Compatibility:
We help to ensure that your website functions correctly across different web browsers and devices. - Improve Website Speed:
We provide recommendations to improve your website’s loading speed, enhancing user experience and SEO. - Enhance Usability:
We help to make your website more user-friendly and easier to navigate. - Improve Accessibility:
We help you to ensure that your website is accessible to all users. - Increase Reliability:
We help to improve the reliability of your website. - Reduce Frustration:
We help to reduce user frustration caused by broken links, slow loading times, and other technical issues.
A solid Web Technology foundation is essential for a successful website. Our Website Check-up provides a cost-effective way to evaluate your website’s technical performance and identify areas for improvement. Let JMS™ help you create a website that is not only visually appealing but also technically sound.
Glossary: 404, A/B Testing, Android, Apps, Brief, Broken Links, Browsers, Cache, Cached Link, Cascading Style Sheets, CGI, Click, Connection, Conversion Rates, Data Protection Act, Deep Linking, Digital Marketing, Disability Discrimination Act, Domain Name, Doorway Page, Drupal, Dynamic Content, E-commerce, E-mail, E-Marketing, Equality Act, Frames, GIF, Home Page, Hosts, HTML, HTML5, Hypertext, Inbound Links, Index, Internet, Internet Protocol, iOS, Joomla, JPEG, Keyphrase, Keywords, Landing Page, Layout Tables, Links, Log File, Long-Tail Keywords, M-commerce, Meta Data, MP3, MP4, Multimedia, PERL, PHP, Plug-in, Podcasting, Privacy, Privacy Policy, RSS, Script, Search Engine, Server, Shopping Cart, Sitemap, SQL, SSI, Tracking, URI, URL, URN, Usability, Web Accessibility Initiative, Web Design, Weblog, Website, Widgets, WordPress, WYSIWYG, XHTML, XML, XML Trusted Feeds