Keeping Your Digital Presence Alive: The Importance of “Site Maintenance”
A website is not a static entity; it’s a dynamic platform that requires consistent attention and care. Just like a physical shopfront needs regular upkeep, your website needs diligent Site Maintenance to remain relevant, engaging, and effective. At Jack Marketing Solutions™ (JMS™), we understand that ongoing Site Maintenance is crucial for maximising your website’s potential, which is why it’s a dedicated component of our comprehensive Website Check-up.
Our cost-effective Website Check-up, which provides an expert evaluation for a fixed fee, meticulously examines eight critical areas of your website, with a dedicated section focusing on the effectiveness of your Site Maintenance. We recognise that a well-maintained website not only enhances user experience but also significantly impacts search engine rankings and brand credibility.
Why Site Maintenance Matters
- Relevance:
Ensures that your website remains up-to-date with the latest information, trends, and technologies. - User Engagement:
Keeps visitors engaged with fresh content and new features, encouraging repeat visits. - Search Engine Optimisation (SEO):
Search engines prioritise websites that are regularly updated, improving your visibility in search results. - Security:
Protects your website from security vulnerabilities and malware. - Brand Credibility:
Demonstrates that your business is active and committed to providing valuable information to its audience. - Functionality:
Ensures all links and features are working correctly.
Our Site Maintenance Evaluation Process
During our Site Maintenance check-up, our experts meticulously evaluate your website based on the following criteria:
- Regular Updates and Revisions:
We assess whether your website is regularly updated and revised, ensuring that it remains current and relevant. - New Content Addition:
We evaluate whether new content is added periodically, such as special events or new options, to keep visitors engaged. - New Content Identification:
We assess whether new content is clearly identified, such as new features, programmes, facilities, resources, or events, to highlight updates. - Entry Page Reflection of Updates:
We evaluate whether the entry page reflects updates and revisions, such as a list of “what’s new” or highlighted sections, to draw attention to changes. - Web Page Creation and Revision Dates:
We assess whether web page creation and revision dates are indicated, providing transparency and credibility. - Up-to-Date News and Press Releases:
We evaluate whether up-to-date news and/or press releases are provided, such as about us, special events, or photographs, to keep visitors informed.
The Benefits of Our Site Maintenance Check-up
- Identify Maintenance Gaps:
Our check-up will pinpoint areas where your website’s maintenance can be improved, enabling you to optimise its effectiveness. - Enhance Content Freshness:
We provide actionable recommendations to enhance the freshness and relevance of your website’s content. - Improve User Engagement:
By regularly updating your website, you can increase user engagement and encourage repeat visits. - Boost Search Engine Rankings:
Consistent updates can improve your website’s search engine rankings, driving more organic traffic. - Maintain Brand Credibility:
A well-maintained website demonstrates that your business is active and committed to providing valuable information. - Reduce Technical Issues:
Regular maintenance can help to prevent technical issues and ensure that your website functions smoothly. - Keep your site secure:
Regular updates can help keep your site secure from outside threats.
A consistent Site Maintenance routine is essential for a thriving website. Our Website Check-up provides a cost-effective way to evaluate your maintenance practices and identify areas for improvement. Let JMS™ help you create a website that not only looks great but also remains relevant and engaging over time.
Glossary: AIDA Marketing Communications Model, Body Copy, Bounce Rate, Breadcrumb Navigation, Cascading Style Sheets, Click Through, Conversion Rate, Data Protection Act, Database, Deep Linking, Digital Marketing, Disability Discrimination Act, Doorway Page, Dynamic Content, E-commerce, E-Marketing, Equality Act, Future-proofing, Hard Wired Ad, HTML, HTML5, Hosts, Impressions, Internet, Keyphrase, Keywords, Landing Page, Link Building, Links, Log File, M-commerce, Marketing, Mashup, Meta Data, Meta Tag, Mobile Marketing, Multimedia, Navigation, Online PR, Press Releases, Privacy, Privacy Policy, Search Engine, Shopping Cart, Sitemap, Spiders, Sponsor of a Web Page, Static Content, Stickiness, Tracking, Tracking Study, Trust, Unique Visitor, Usability, Web Accessibility Initiative, Web Designs, Website