Website Check-up Solutions

Whether you feel that your website needs major surgery or a minor facelift, it is useful to get an impartial expert’s opinion to get the most out of your investment, and avoid costly mistakes.

Jack Marketing Solutions™ have devised a cost-effective check-up for your website, where we examine your site in eight critical areas, and provide you with a report on how you can improve it with a tweek, or in the next redesign. If you then choose Jack Marketing Solutions™ to help you improve your website, we’ll credit your evaluation fee towards developing it.

Our experts will personally look at your website and weigh its performance in eight critical areas:

Content Enhancements

• About your website (i.e. name, mission, history, virtual tour, hello from the webmaster, overview).
• Award information (i.e. organisation, websites).
• Background information (i.e. about, mission, philosophy, history, related links).
• Contact information (i.e. webmaster, e-mail contact, company address and phone number, officials, staff).
• Current events (i.e. employment, volunteers, news, events).
• Directories, guides, link lists (i.e. pathfinders).
• Educational materials (i.e. tutorials, courses, activities, training, quizzes).
• Feedback opportunities (i.e. suggestion form, guestbook, surveys).
• Frequently Asked Questions (i.e. questions & answers, hours, operational questions).
• Interaction opportunities (i.e. e-mail, registrations, discussion groups, expert help, polls, learning tools).
• Live resources, if appropriate (i.e. streaming audio, video, chat, webcam, reference assistance).
• Local information (i.e. maps, weather, times, events).
• Multimedia, if appropriate (i.e. streaming audio/video, podcasts, videocasts).
• Policies and procedures (i.e. rules, guidelines, checkout procedures, renewals, disclaimers).
• Programmes/Activities/Opportunities (i.e. presentations, trade shows, articles, etc.).
• Promotional materials (i.e. special events and awards, activities).
• Publishing and sharing (i.e. articles, projects, presentations).
• Research and benchmarking data (i.e. rankings, test scores, survey results, annual reports).
• Schedule/Planner/Calendar, as appropriate (i.e. times, dates, schedules, events, activities).
• Special projects & productions (e.g. case studies).
• Testimonials (i.e. customers, patrons, awards, praise).
• Virtual Reference (i.e. ask an expert, e-mail help, discussions, chats).

See other criteria – please click here.

Jack Marketing Solutions™ can undertake this work for you, helping you define your requirements and develop a brief. For more information contact us now to find out how we can help release your web enhancement potential.

Glossary: 121 Marketing, Ad Rotation, Added Value, Affiliate Network, Affiliate Programme, Alt Attribute, Alt Text, Ambient Media, Awareness, Banner Advert, Banner Blindness, Blog, Blog Value Index, Bounce, Bounce Rate, Bulletin Board, Call to Action, Chat Room, Click Through, Click Through Rate, Conversion Rates, Copy Testing, Customer Retention, Data Protection Act, Database, Digital Marketing, Directories, Disability Discrimination Act, Doorway Page, Dwell Time, E-commerce, E-Mail, E-Marketing, Equality Act, Hosts, Frequently Asked Questions, Front of Mind Awareness, Golden Triangle, Google Content Network, Guestbook, Hard Wired Ad, Impressions, Inbound Links, Index, Internet, Keyphrase, Keywords, Landing Page, Link Building, Log File, Long-Tail Keywords, M-commerce, Meta Data, Meta Tag, Mindshare, Mobile Marketing, Multimedia, News Feed, Outbound Links, Personalisation, Podcasting, Press Releases, Privacy, Privacy Policy, Public Relations, Reach, Search Engine, Search Engine Optimisation, Shopping Cart, Sitemap, Spiders, Stickiness, Survey, Tag Cloud, Testimonials, Usability, Video Marketing, Web Accessibility Initiative, Web Design, Website, White Hat SEO, Word Cloud