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Understand your customer engagement

Any modern business must at least think about having a presence on social media networks. Even if you are not actively engaged on these social media channels, your customers probably will be. Social media marketing is a communication channel in which your customers can talk to or about you to a wide market.

Why do you need a social media marketing audit?

  • You may have been doing social media marketing already and want to know if its effective.
  • You might be using a social media marketing agency and want to know if they’re doing a good job.
  • You want to know that your social media marketing is following best industry practice.
  • You want to ensure that your updates and conversations on social media sites are applicable to the site and the audience.

Social Media Marketing Audit includes:

Digital presence – The degree to which your business maintains a presence in the following digital spaces: 

  • Blog feed.
  • Facebook profile page.
  • LinkedIn business page.
  • Instagram profile page.
  • Pinterest profile and boards.
  • Twitter profile page.
  • Web/microsites.

Your goals for social media marketing

  • SWOT of current digital footprint.
  • Social media goals.
  • Benchmarks for your social media/digital strategy – internal or external.
  • The staff responsible for social media within your business.
  • Social media returns on investment and other analytics.

Your social media

  • How your board react to and use social media.
  • The existing culture of access to and use of social media during working hours.
  • What is the policy in place to help the company deal with adverse comment and discussion on social media sites now?

Competitive landscape

  • Review of your competitors and industry leaders (even in other territories).

Contact Jack Marketing Solutions™ today and discuss how we can help you maximise your social media impact with our social media marketing audit.

Glossary: Analytics, Audience, Blog, Blogger, Bulletin Board, Campaign, Conversion, Del.icio.us, Digital Footprint, Facebook, Facebook Connect, Facebook Engagement, Facebook Fan Page, Facebook Fans, Facebook Friends, Hootsuite, Instagram, Klout, Linkedin, Mixi, MySpace, Orkut, Pinterest, Reddit, Slideshare, Social Bookmarking, Social Footprint, Social Gamification, Social Graph, Social Login, Social Marketing, Social Media, Social Media Data, SMO, SMR, SMROI, Social Media Value Chain, Social Networking, Social Search, Social TV, Tweet, Twitter, Twitter Marketing, Vine, Vblog, YouTube, YouTube Channel, YouTube Subscriber

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