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Achieve Marketing Accountability with Search Engine ROI

  • Acquire profitable online customers.
  • Grow lifetime value of customers.
  • Increase brand equity.
  • Increase shareholder value.

Several innovations in marketing techniques now make it possible to accurately determine the actual Return on Investment (ROI) of individual marketing activities. This means you can now know the:

  • Actual cost of acquiring new customer.
  • Cost of maintaining existing customers.
  • Costs and benefits of launching a new product.
  • Costs and benefits of entering new markets.
  • Contribution to corporate profits of each marketing programme and campaign.

Jack Marketing Solutions™ helps you get maximum Search Engine ROI from your media investment. Based on your marketing objectives, we provide you with strategic guidance from campaign start to completion. We will:

  • Develop media recommendations for online and integrated programmes, including keywordsPPCWeb page contents.
  • Generate lead guidance on search engine ROI programmes and manage against it.
  • Track responses and report on progress against your stated goals.
  • Help you report on the campaign and prove search engine ROI to your organisation.

Our process involves the following simple steps:

  • Benchmarking operational practices.
  • Developing a customised “ROI calculator” for each practice.
  • Training the sales, marketing and operational teams.

By using our methods and techniques to measure the actual Search Engine ROI of every marketing activity – from awareness to sale – you’ll know what’s contributing to your bottom line. And, you’ll know which marketing activities need to be enhanced.

  • Measuring Search Engine ROI.
  • Web visitor tracking.
  • E-mail audience tracking and measurement.
  • Customer and inquiry data acquisition.
  • Closed-loop, offline-to-online tracking.
  • Monitoring Search Engine ROI.
  • Web analytics.
  • A/B and multivariate online and offline testing.
  • Key performance indicators (KPI) metrics.
  • Market & trend analysis.
  • Managing by Search Engine ROI.
  • Business process procedures.
  • Drill-down analysis & accountability.
  • Search Engine ROI modelling and analysis.

Jack Marketing Solutions™ can undertake this work for you, and help you define your requirements; measure, track and monitor your Search Engine ROI, and train your staff to manage the process. Contact us now to find out how we can help your business.

To download our Search Engine ROI audit brochure, please click on the logo

Glossary: A/B Testing, Audience, Awareness, Black Hat SEO, Blog, Call to Action, Copywriting, Customer Acquisition, Data Capture, Data Gathering, Data Mining, Database, Digital Marketing, Dwell Time, E-commerce, E-mail Marketing, Engagement, Keyphrase, Keywords, Link Building, Meta Data, Meta Description, Meta Keyword Tag, Meta Tag, Organic Listings, Organic Search Results, Organic SEO, Page Title, PageRank, Porter’s Five Forces Model, Reciprocal Linking, Repeat Visitor, Return on Marketing Investment (ROMI), Return on Investment (ROI), Search Engine, Search Engine Algorithm, Search Engine Marketing (SEM), Search Engine Optimisation (SEO), SEO Content Writer, SEO Copywriting, Site Visit, Sitemap, Spiders, Tag Cloud, Trust, TrustRank, Usability, Usability Testing, Web Analytics, Web Page, White Hat SEO

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