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Achieve boardroom accountability with marketing ROI

The Return on Investment (ROIAudit will help you:

  • Acquire profitable customers.
  • Grow lifetime value of customers.
  • Increase brand equity.
  • Increase shareholder value.

Several innovations in marketing techniques now make it possible to accurately determine the actual Return on Investment (ROI) of individual marketing activities. This means you can now know the:

  • Actual cost of acquiring new customer.
  • Cost of maintaining existing customers.
  • Costs and benefits of launching a new product.
  • Costs and benefits of entering new markets.
  • Contribution to corporate profits of each marketing programme and campaign.

Jack Marketing Solutions™ helps you get maximum ROI from your media investment. Based on your marketing objectives, we provide you with strategic guidance from campaign start to completion. We will:

  • Develop media recommendations for online and integrated programmes.
  • Generate lead guidance on ROI programmes and manage against it.
  • Track responses and report on progress against your stated goals.
  • Help you report on the campaign and prove ROI to your organisation.

Our process involves the following simple steps:

  • Benchmarking operational practices.
  • Developing a customised “ROI calculator” for each activity.
  • Training the sales, marketing and operational teams.

By using our methods and techniques to measure the actual ROI of every marketing activity – from awareness to sale – you’ll know what’s contributing to your bottom line. And, you’ll know which marketing activities need to be enhanced. The ROI Audit will:

  • Measuring Marketing ROI.
  • Web visitor tracking.
  • E-mail audience tracking and measurement.
  • Customer and inquiry data acquisition.
  • Closed-loop, offline-to-online tracking.
  • Monitoring Marketing ROI.
  • Web analytics.
  • A/B and multivariate online and offline testing.
  • Key performance indicators (KPI) metrics.
  • Market & trend analysis.
  • Managing by Marketing ROI business process procedures.
  • Drill-down analysis & accountability.
  • Marketing ROI modelling and analysis.

Jack Marketing Solutions™ can undertake this work for you, and help you define your requirements; measure, track and monitor your ROI, and train your staff to manage the process. Contact us now to find out how we can release your potential with an ROI Audit.

To download our ROI Audit brochure, please click on the logo

Glossary: A/B Testing, AIDA Marketing Communications Model, Branding, Campaigns, Customer Acquisition Costs, Customer Lifetime Value Analysis, E-mail, Marketing, Marketing Communications, Return on Investment (ROI), Return on Marketing Investment (ROMI), Web Analytics.

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