JMS Header - 6 (Measurement)

 

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How effective is your website?

 

Digital marketing is still regarded as a new discipline, and you will find plenty of ‘suppliers’ how over-promise and under deliver in this field. With our unrivalled experience in this market, we have devised a quick quiz for you to assess your own website effectiveness.

 

This quiz is for you to complete, not necessarily to share

Always
4

Usually
3

Sometimes
2

Never
1

Don’t know
0

Is your domain name memorable & easy to type?

Always Tickbox worth 4 points
Usually Tickbox worth 3 points
Sometimes Tickbox worth 2 points
Never Tickbox worth 1 point
Don't know or don't understand Tickbox worth 0 points

Did you plan your website with appropriate KPI’s?

Always Tickbox worth 4 points
Usually Tickbox worth 3 points
Sometimes Tickbox worth 2 points
Never Tickbox worth 1 point
Don't know or don't understand Tickbox worth 0 points

Is your website free of basic errors (e.g. spelling mistakes)?

Always Tickbox worth 4 points
Usually Tickbox worth 3 points
Sometimes Tickbox worth 2 points
Never Tickbox worth 1 point
Don't know or don't understand Tickbox worth 0 points

Is your website easy to navigate?

Always Tickbox worth 4 points
Usually Tickbox worth 3 points
Sometimes Tickbox worth 2 points
Never Tickbox worth 1 point
Don't know or don't understand Tickbox worth 0 points

Is your website accessible to disabled visitors?

Always Tickbox worth 4 points
Usually Tickbox worth 3 points
Sometimes Tickbox worth 2 points
Never Tickbox worth 1 point
Don't know or don't understand Tickbox worth 0 points

Does your online copy have call to action for the customers?

Always Tickbox worth 4 points
Usually Tickbox worth 3 points
Sometimes Tickbox worth 2 points
Never Tickbox worth 1 point
Don't know or don't understand Tickbox worth 0 points

Do you measure your website activity regularly?

Always Tickbox worth 4 points
Usually Tickbox worth 3 points
Sometimes Tickbox worth 2 points
Never Tickbox worth 1 point
Don't know or don't understand Tickbox worth 0 points

Do you have professional terms and conditions of use or trade (including privacy and copyright policies)?

Always Tickbox worth 4 points
Usually Tickbox worth 3 points
Sometimes Tickbox worth 2 points
Never Tickbox worth 1 point
Don't know or don't understand Tickbox worth 0 points

Do you offer an opt-in e-mail newsletter?

Always Tickbox worth 4 points
Usually Tickbox worth 3 points
Sometimes Tickbox worth 2 points
Never Tickbox worth 1 point
Don't know or don't understand Tickbox worth 0 points

Do you employ a web linking strategy?

Always Tickbox worth 4 points
Usually Tickbox worth 3 points
Sometimes Tickbox worth 2 points
Never Tickbox worth 1 point
Don't know or don't understand Tickbox worth 0 points

Do you use online classified adverts?

Always Tickbox worth 4 points
Usually Tickbox worth 3 points
Sometimes Tickbox worth 2 points
Never Tickbox worth 1 point
Don't know or don't understand Tickbox worth 0 points

Do you have a keyword optimisation strategy?

Always Tickbox worth 4 points
Usually Tickbox worth 3 points
Sometimes Tickbox worth 2 points
Never Tickbox worth 1 point
Don't know or don't understand Tickbox worth 0 points

Do you track your search engine position and PageRank?

Always Tickbox worth 4 points
Usually Tickbox worth 3 points
Sometimes Tickbox worth 2 points
Never Tickbox worth 1 point
Don't know or don't understand Tickbox worth 0 points

Is your website submitted to relevant newsgroups?

Always Tickbox worth 4 points
Usually Tickbox worth 3 points
Sometimes Tickbox worth 2 points
Never Tickbox worth 1 point
Don't know or don't understand Tickbox worth 0 points

Is your website advertised in relevant e-zines?

Always Tickbox worth 4 points
Usually Tickbox worth 3 points
Sometimes Tickbox worth 2 points
Never Tickbox worth 1 point
Don't know or don't understand Tickbox worth 0 points

Are you making the most of Pay-per-Click and banner advertising?

Always Tickbox worth 4 points
Usually Tickbox worth 3 points
Sometimes Tickbox worth 2 points
Never Tickbox worth 1 point
Don't know or don't understand Tickbox worth 0 points

Are you maximising the affiliate networks?

Always Tickbox worth 4 points
Usually Tickbox worth 3 points
Sometimes Tickbox worth 2 points
Never Tickbox worth 1 point
Don't know or don't understand Tickbox worth 0 points

Do you have viral marketing strategies in place?

Always Tickbox worth 4 points
Usually Tickbox worth 3 points
Sometimes Tickbox worth 2 points
Never Tickbox worth 1 point
Don't know or don't understand Tickbox worth 0 points

Is your content syndicated with other websites?

Always Tickbox worth 4 points
Usually Tickbox worth 3 points
Sometimes Tickbox worth 2 points
Never Tickbox worth 1 point
Don't know or don't understand Tickbox worth 0 points

Are your databases and web pages secure?

Always Tickbox worth 4 points
Usually Tickbox worth 3 points
Sometimes Tickbox worth 2 points
Never Tickbox worth 1 point
Don't know or don't understand Tickbox worth 0 points

 

Your results

Score 60-80

Congratulations – your website and digital marketing appears to be sound, but we could still help you perfect your website, and improve your results – call us today to find out more - contact us now to find out how we can help your business.

 

Score 40-60

You seem to be doing the right things and achieving good results, but there is room for improvement. Call us today to see how we can help you - contact us now to find out how we can help your business.

 

Score 20-40

Your website could achieve much, much more for your business, and we can show you how. Call us today for a demonstration - contact us now to find out how we can help your business.

 

Score below 20
Oh dear! You must be wondering why you are bothering with a website, or perhaps you just don’t understand the ‘technobabble’ – so call us now, we can show you how to plan and execute a successful website - contact us now to find out how we can help your business.

 

Can you really afford to ignore this opportunity – your competitors aren’t! Make sure you are making the most of your digital marketing and your website by contacting us today - contact us now to find out how we can help your business.

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