In today's competitive online environment, building an "optimised" website requires a lot more than just integrating some keywords into the copy and meta tags.
At Jack Marketing Solutions, we start with a comprehensive research process that identifies how your potential target customers are looking for your products or services. We then evaluate the competitive nature of these phrases and create a blueprint that will allow us to build a successful site.
The old adage, "If you build it, they will come." Is no longer true your website probably won't have this success unless you build it in a search friendly manner.
By designing websites with search friendly architecture, algorithm compliant copy, landing pages that initiate action, and supporting pay-per-click and link building programmes, we could say that "If WE build it, they WILL come." We are, however, not that complacent.
There are, however, some designers who will build a site that is search engine friendly, but ends up being user-unfriendly, and often illegal (usually in terms of accessibility).
At Jack Marketing Solutions we have the expertise to handle:
We also offer consultancy and training to organisations wishing to use some of their own time and skill in building and maintaining their own website.
We are able to offer advice on making websites accessible to all – please check out our sister company – DDA Audit.
