Search Engine Training
Jack Marketing Solutions helps all sizes of businesses use the Internet to attract, convert and retain customers. We can provide training through seminars & workshops, in addition to our consulting business. The Search Engine Training is hands-on and works directly with your website.
Our approach, as required, is to function as an outsourced Internet marketing department handling a variety of programmes and challenges that work together to move your business forward. We work with all types of businesses including: business-to-consumer, business-to-business, e-commerce, lead generation and content sites.
We have delivered numerous on- and offline marketing training courses to marketing professionals in the UK, Europe, the Middle East and Asia.
The in-house training courses are practical workshops with the focus on identifying actions to improve your organisation's digital marketing that can be applied as soon as you are 'back in the office'.
Some of the courses we have developed, include:
- Affiliate Marketing
- Digital Marketing
- Email Marketing
- Introduction to Online Marketing
- Online Copywriting
- Online PR
- Search Engine Training: Paid Search Marketing and Search Engine Optimisation
- Usability and User Experience
- Web Accessibility
- Web Design for the Terrified
- Web Measurement and Analytics
The rise of the networked economy has changed many aspects of our behaviour - the way we communicate, do business and fulfil many needs. It has altered what people expect of organisations. Such changes have profoundly impacted the practice of marketing.
Jack Marketing Solutions offers a comprehensive, and bespoke syllabus of training to help you to attract more qualified prospects to your site and then to convert them into paying customers, who will remain loyal to your brand and website.
Our training courses are focused on delivering a return on your investment and they can be tailored to your own organisation's needs. If you want to find out more about the training we offer, please visit our sister company - Jack Training Solutions. (opens a new window)
Glossary: Affiliate Marketing, Ask, Business to Business, Business to Consumer, Copywriting, Customer Acquisition, Alexa, Automated Bid Management Software, Bid, Bid Listing, Black Hat SEO, Bot, Bounce, Bounce Rate, Click Through, Click Through Rate, Cost per Click, Customer Retention, Digital Marketing, Directories, Disability Discrimination Act, E-commerce, Email Marketing, Google, Google AdSense, Google AdWords, Google Bid Simulator, Google Conversion Optimiser, Google Bot, Grey Hat SEO, Header, Home Page, Internet Marketing, Keyphrase, Keyword Buying, Keyword Density, Keywords, Link Building, Link Popularity, Link Rot, Long-Tail Keywords, Marketing, Marketing Communications, Marketing Mix, Meta Data, Meta Description, Meta Keyword Tag, Meta Tag, Microsoft SEM, Mobile Marketing, Online PR, Organic Listings, Organic Search Results, Organic SEO, Page Title, PageRank, Pay per Click, Programmatic Buying, Real-Time Advertising, Real-Time Bidding, Return on Investment, Search Engine, Search Engine Algorithm, Search Engine Marketing, Search Engine Optimisation, Sitemap, Spiders, Tag Cloud, Tracking, Usability, Usability Testing, Web Accessibility Initiative, Web Analytics, Web Designs, White Hat SEO, Yahoo!, Yahoo Pay-per-Click