Website Analytics & Metrics Solutions
Website analytics measure your visitors’ vote with the click of their mouse; if you are offering them something useful, they will stay. Website traffic analysis is the key to understanding how your visitors perceive your site - and how you can tailor it to fit their needs.
We'll help your site to attract visitors, and identify what is holding their attention, bringing them back, and what's holding them back - and whether or not they're fulfilling your objectives. Our reports will give you a complete understanding of how your website is contributing to your overall business goals.
The great thing is that your website is already collecting this data in the form of log files - it's simply time to capitalise on it and put it to good use through website analytics and metrics.
What will website metrics show you?
Knowledge is power, and in business, you want to identify your best customers and attract more of them based on their shared characteristics. We can help you to do both.
Through website analysis, we will show you how to:
- Improve visitor experience
- Turn more visitors into customers
- Maximise the ROI of online and offline marketing programmes
- Conduct real-time marketing research based on actual visitor behaviour
Your website is a microcosm of your business. Imagine having access to what your best prospects and customers are thinking about your product or service right now. We can help you interpret this data and provide you with actionable recommendations to improve your website and help you to make better business decisions.
We can optimise in the following areas:
- Unique visitors
- Page impressions
- Dwell time
- Customer journey
- Geographic optimisation
- Paid search optimisation
Jack Marketing Solutions (JMS) can help you analyse your web traffic, or help you understand your web analytics reports, helping you highlight the areas that need to be addressed.
We can set up your analytics using free services such as Google Analytics, or more comprehensive commercial services.
In this way, JMS can help you improve your website performance and your understanding of your customers and the way they interact with you online.
Jack Marketing Solutions can undertake this work for you, and help you define your requirements and develop a brief. Contact us now to find out how we can help release your Website metrics potential.
To download our website analytics brochure, please click on the logo (PDF, 280KB).
Glossary: AIDA, Best Customer Marketing, Dwell Time, Google Analytics, Market Research, Page Impressions, Paid Search, Pay-per-Click, Return on Investment, Targeted Traffic, Unique Visitors, Web Analytics, Websites.