Database Marketing Solutions
Turning big data into big profits
We specialise in databases - their creation, implementation, management, support and, most importantly, the on-going use to help you understand your customers and marketplace.
Your customer data is one of the most important assets you have, but it like any investment, it needs on-going maintenance. We help you transform your raw data into competitive advantage.
We help you consolidate data from disparate sources – internal and external - to deliver integrated, intelligent infrastructures. The resulting information is used to drive effective marketing across multiple channels.
Database marketing services
- Data optimisation
Our services help audit, correct and refine, and where necessary, where to augment your data to develop the most robust foundation for marketing activity.
- Data acquisition and integration
We identify external data sources to integrate into your databases for maximum marketing effectiveness.
- Create a single customer view
A problem with customer data is that there can be many duplicates. Consolidating data from your databases into an integrated unified entity for your marketing communications.
- Integrate systems
We can help you consolidate your systems to create an integrated data infrastructure that can support your marketing.
- Reporting & analytics
We work with the industry experts to design, build and integrate effective dashboards and other reporting systems to optimise and manage.
Contact Jack Marketing Solutions today to find out how we can help you get the most out of your database marketing.
Glossary: 121 Marketing, A/B Testing, Analytics, Card Deck, Customer Database, Customer Lifetime Value, Customer Relationship Marketing, Customer Retention, Data Capture, Data Fusion, Data Mining, Data Protection Act, Database Cleansing, Database Marketing, De-Duplication, Digital Marketing, Direct Marketing, E-Privacy Directive, Interactive Marketing, List, List Broker, List Rental, Multivariant Testing, Opt-in, Opt-out, Partnership Relationship Management, Personalisation, Relationship Marketing, Return on Investment, Sample, Segmentation.